Everything you need to know about the market - quick & easy. A balance is needed, she said, as food addiction is real, and scientific studies have found people get a dopamine high from eating processed foods. The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” The Travis Scott Meal is available at all US McDonald’s outlets, except those in Hawaii, Alaska and US territories. "The toy uses 'my' in front of each item in the meal to make clear that this is what the child should order to be in the in-crowd with the character.". Part of that, whether it’s Travis Scott or Gizmo, is getting some of that love by drafting off pop cultural characters it has the marketing clout (and budget) to tap into. McDonald's Responds To Criticism: The restaurant chain's collaboration with Scott is about McDonald's fans and giving them an opportunity to enjoy a order in a new way, the company told Benzinga in a statement. While his Jordans might be hard to come by, the Travis Scott McDonald's toy has been listed for $55,000 on resale platform StockX. We really wonder if the meal will also come with a toy. The burger also comes with a side of medium fries, barbecue sauce, and a Sprite, and costs six dollars. Is the burger really LIT?! Celebrity partnerships like the one with Scott will be the future as restaurants look to simplify their menus due to food supply chain issues with the COVID-19 pandemic while still offering new reasons to return. Filed under fast food , mcdonald's , travis scott , 9/8/20 Share this article: Eager fans can't wait to grab a bite - McDonald's has joined hands with the Houston rapper to announce a new meal which will be available across the US starting September 8 through October 4 CAMEROON MAGAZINE - CAMEROUN INFO - CAMEROUN ACTU 2020, astroworld concert, Hamburger, Houston, McDonald's, mcdonald's staff, … It’s now J Balvin’s time to shine. The advertisement for the Travis Scott Meal, which was delivered today, highlights Scott as a Happy Meal toy of himself flaunting the combo, which he promotes as his “same request since back in Houston.” This motion toward realness (eat exactly the same thing Travis Scott eats!) It's just a burger combo with the regular prices? The meal includes a quarter-pound burger with his favorite fixing, a medium fries with a side of dipping sauce, and a medium sprite. Get pre-market outlook, mid-day update and after-market roundup emails in your inbox. References: hypebeast. Celebrities have always been used to promote addictive products, Ifland said, dating back to the era of Humphrey Bogart and Lauren Bacall smoking in movies. The collab meal includes a Quarter Pounder with Cheese, bacon and lettuce, a medium order of fries with BBQ sauce and a Sprite. You can still get the Travis Scott Meal through Oct. 4. at participating restaurants. Don't have a Benzinga account? Travis Scott’s McDonald’s meal is finally here and fans are “loving” it.On Tuesday, September 8, Travis’ long-awaited collaboration with McDonald’s debuted on McDonald’s menus. McDonald’s logo is placed at the top left corner of the package, below which “Traviss Scott” block letters and a thinly sketched doodle appear. "It is reasonable to assume that McDonald's is also using this kind of research and development," Ifland said. But does the $US6 Cactus Jack collaboration deserve the hype? Shop it here, if you can. Travis Scott (7,324 words) exact match in snippet view article find links to article September 2020 ... where there is a support group for discarded kids' meal toys from over the years, with a kids' meal toy version of Buzz taking his place. But once processed foods shift from real food to "addictive food-like substances," there needs to be a discussion on how a well-established body of law comes into play, Ifland told Benzinga. "We also offer a variety of menu options and customization opportunities as well as transparently provide nutrition and ingredient information through our Nutrition Calculator and Mobile App, so people can make informed choices that fit their needs.". "Once the child feels wanted, the child may be motivated to avoid offending the character and risking rejection by following suggestions and ordering the same meal," Ifland said. Benzinga does not provide investment advice. McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. Travis Scott Meal coming to McDonald’s This is the first time since 1992 that a celebrity’s name has been featured on the McDonald’s menu, only done prior by the legendary Michael Jordan. People know, like, and trust celebrities so consumers are made comfortable buying the products they endorse. If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com. The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. The burger also comes with a side of medium fries, barbecue dipping sauce and a Sprite, and costs six dollars. People scramble for the celebrity-themed combo right after it was released. "The combination of a variety of addictive ingredients makes the food more addictive and harder to quit," Ifland said. The meal will be available at restaurants across the U.S. excluding Hawaii, Alaska and U.S. territories. McDonald's just released a meal ad featuring Travis Scott as a Happy Meal Toy. He told me the meal had become a popular order at the store, even though it was basically just a “quarter-pounder with lettuce.”. McDonald's Likely Knows The Risks: It's "certainly possible" that McDonald's management is aware of the social risks of promoting its food products with Scott, but proceeded anyways with a marketing campaign, Ifland said. "Yeah, you — follow me" and "you can try too.". © 2020 Benzinga.com. At three points in the commercial, the toy uses phrases that could be seen as a marketing tactic toward children, Ifland said: "what's up world?" The Travis Scott Meal … ", Related Link: Travis Scott Broke McDonald's Supply Chain. In About-Face, UK Will Not Allow Huawei To Be Involved In Any Part Of... Universal Orlando Parks Will Reopen June 5 Despite Risk Of... Pro-Privacy Lawmakers Secure A Vote To Protect Browsing Data From... Jurassic World: Dominion Is Definitely Not The Planned End Of The... White Twitch Talk Show Host Finally Drops 'Rajj Patel' Moniker, Everything We Know About The PlayStation 5. Wait...Why do people fall for celebrity endorsement? Medicom Toy lance une série de BE@RBRICK en hommage à Star Wars: Avec Dark Vador, R2-D2, C-3PO ou encore Chewbacca. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. Create one. One night at. The Travis Scott Meal is the first of Mcdonald’s new Famous Orders series, and will be available starting September 8th until September 21st. "People want to emulate celebrities. By creating an account, you agree to theTerms of Service and acknowledge our Privacy Policy. Here's what it was like. Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. In essence, The Travis Scott Burger is a quarter pounder containing 100% fresh beef burger, containing two slices of melted cheese, sauces (mustard & ketchup), pickles, onions and shredded lettuce. The Travis Scott meal has been such a success that McDonald's is running out. Across our full menu, we're committed to using quality ingredients — like the 100% pure, fresh beef in Travis's signature order.". The Official Travis Scott website and store. All rights reserved. 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Privacy Policy / Do Not Sell My Personal Data. Travis Scott McDonald's Meal Details: Food, Price, Merch, Toy? This wouldn't necessarily be anything new. Instead, McDonald's should task a celebrity with promoting its healthy products, such as salads, she said. To get the meal for $6 it must be ordered through the McDonald’s app. Seoul-based artist ccreatt specializes in three dimensional artwork and the latest design is made in collaboration with McDonald's -- launching a Travis Scott toy. Forget Travis Scott. The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” This gesture toward authenticity (eat the very same thing Travis Scott eats!) I went to McDonald’s to find out. It’s become so popular that some McDonald’s actually ran out of the ingredients to make it temporarily. In the video, a toy version of Scott — which resembles the one featured on his “Rodeo” album cover — broke down the meal while wearing his Air Jordan 1 High collab… The super-limited Travis Scott action figures from the commercial for the McDonald’s Cactus Jack Meal collaboration are now reselling for $55,000 USD. Travis Scott meal at McDonald's: What's the cost and is there a toy? The advert for the Travis Scott Meal, which was launched at present, options Scott as a Blissful Meal toy of himself exhibiting off the combo, which he touts as his “ … Mcdonald's Corp's (NYSE: MCD) partnership with rapper Travis Scott marks its first celebrity collaboration since a series of iconic commercials with NBA legend Michael Jordan in the 1990s. The deal also brings up an important social issue that may be overlooked: the use of celebrities to "promote addictive products," processed food addiction expert Dr. Joan Ifland, Ph.D., told Benzinga in an email. 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The now-pricey toy was intended to help advertise the fast food brand’s Travis Scott meal, or the ‘Cactus Pack,’ which adds bacon to a standard Quarter Pounder with cheese. “Uh, I’m actually doing a food review,” I responded, acknowledging I’m not an active listener of the famous rapper. But that’s exactly what McDonald’s is counting on with its star-studded, albeit strange, collaboration with the “Sicko Mode” artist. J Balvin follows Travis Scott with his own McDonald's mealThe Travis Scott meal’s reigning time as the celebrity meal dominating McDonald’s menu has come to an end. The now expensive toy was intended to help advertise the fast food brand Travis Scott meal, or the “Cactus Pack,” which adds bacon to a standard quarter-pounder with cheese. Music, Video, Tour, Shop "We're excited to offer our customers the chance to connect with Travis over a shared love of McDonald's food. There also appears to be a Happy Meal toy set including a figurine of Travis, complete with French fries, soft drink, burger, and even a mask. A daily collection of all things fintech, interesting developments and market updates. I ordered the new meal and while the burger didn’t taste like anything out of the ordinary, it was cool taking part in this year’s oddest celebrity collaboration. "The items shown combine such addictive ingredients as sweetener, flour, gluten, salt, concentrated dairy (cheese), processed fat and high-heat potato (fries).". Travis Scott Broke McDonald's Supply Chain, Why McDonald's Stock Hasn't Soared During The Pandemic, The New Unhappy Meal At McDonald's: Higher Prices, DoorDash's Valuation Is Too Lofty, Joe Terranova Says, 3 Restaurant Stocks Investors Should Own Ahead Of Vaccine Rollout, Benzinga's Top Upgrades, Downgrades For December 7, 2020, 10 Biggest Price Target Changes For Monday. 'Food-Like Substances': Consumers have the freedom to choose what they eat. The Travis Scott Meal includes a Quarter Pounder with cheese, bacon and lettuce, french fries with BBQ sauce dip and a Sprite drink for $6. Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. The new special meal includes all the 29-year-old rapper’s favorite things. Posted-In: Addictive Food Fast Food food marketingRestaurants Exclusives Interview General Best of Benzinga, Thank you for subscribing! Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. SMASH THE LIKE BUTTON! McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. Whats in the Travis Scott Burger? Fresh beef is available at most McDonald's locations in the contiguous U.S., excluding Alaska, Hawaii and U.S. territories, the company said. Amy Duong — August 27, 2020 — Lifestyle. The company may even be looking to reverse a trend seen over the past few years in which healthier alternatives to McDonald's like Chipotle Mexican Grill, Inc. (NYSE: CMG) rose in popularity, she said. Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. I should have realised that maybe I wasn’t hip enough to order the Travis Scott burger when the McDonald’s manager at the drive-thru questioned my intentions. A new McDonald's commercial features a toy version of Travis Scott wearing his Air Jordan 1 High collab to promote the rap megastar's meal. Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram. We took a 4-hour flight on the new Delta Airbus jet that Boeing tried to keep out of the US. As fast-food restaurants pare down their menus due to supply strains imposed by the COVID-19 pandemic, the McDonald’s marketing ploy makes sense. 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