Odwalla was founded in Santa Cruz, California, in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett. ; Company Took Steps", U.S. Department of Health and Human Services, "How to Make Your Company More Resilient", "Odwalla will pasteurize its apple juice", "Tropicana welcomes use of flash pasteurization", "Agreement Reached Between Odwalla, Inc. and U.S. Attorney in Fresno, CA", "Juice-Poisoning Case Brings Guilty Plea and a Huge Fine", "Purifying a tainted corporate image: Odwalla's response to an, 2008 United States salmonellosis outbreak, 2017–18 South African listeriosis outbreak, 2018 Australian rockmelon listeriosis outbreak, Spanish Agency for Food Safety and Nutrition, https://en.wikipedia.org/w/index.php?title=1996_Odwalla_E._coli_outbreak&oldid=989582478, Pages containing links to subscription-only content, Articles with dead external links from April 2015, Creative Commons Attribution-ShareAlike License, The outbreak was profiled in the fourth-season episode of, The outbreak is discussed in a book on Food Safety, This page was last edited on 19 November 2020, at 20:46. Odwalla Apple Juice E. coli Outbreak By Dan Flynn on September 17, 2009 Editor’s Note: This is the fourth installment in a ten-part series on meaningful foodborne illness outbreaks. In 1980, three young musicians in Santa Cruz, California, started selling great-tasting juices out of the back of their VW van. This difficult decision was not made lightly, and we remain forever thankful to our loyal consumers and team members. However, this plan was dropped by Chip Bettle, Odwalla's senior vice president, who feared that the chemicals would harm the fruit and alter the flavor of the juice. Odwalla's production facility is in Dinuba, California. Odwalla Inc. was forced to recall its unpasteurized apple juice following an E.coli outbreak in 1996. The following year the company faced a huge downturn after a batch of apple juice tainted with E. coli killed one person and sickened 66. , "Deadly Bacteria a New Threat To Fruit and Produce in U.S.", "Questions of Pasteurization Raised After, "What Can Consumers Do to Insure Food Safety? Odwalla Inc.'s apple juice was responsible for the death of a 16-month-old girl last week, Colorado health officials said. Health officials said when people drink nonpasteurized juice, they … , The outbreak occurred because Odwalla sold unpasteurized fruit juices, though pasteurization had long been standard in the juice industry, claiming that the process of pasteurization alters the flavor and destroys at least 30% of nutrients and enzymes in fruit juice. More than 65 … © Sheila Fitzgerald/Shutterstock Coca-Cola is discontinuing the Odwalla brand. In the end, at least 66 people got sick after drinking Odwalla juice, and a child died.  Tests discovered low levels of Listeria monocytogenes, a pathogen that can harm pregnant women, at the Odwalla factory in 1995. Michael Beverly - The 1996 Odwalla E. coli Outbreak. In October of 1996, the Seattle-King County Department of Public Health linked 13 cases of E. coli O157:H7 to unpasteurized apple juice sold by Odwalla.  Confirmation that the bacteria came from outside the factory was provided when an inspection on November 15 found no evidence of E. coli contamination in the facility. Some were contaminated with E. coli O157:H7, which carried a shiga toxin that caused illnesses and deaths… Colorado released the statement after the stock market closed. Zoo, campgrounds and playgrounds closed are again. In the fall of 2006, a cluster of E.coli O157:H7 infections in the US(California, 26 cases; Colorado, 5 cases; Washington, 29 cases) and British Columbia, Canada(10 cases), was linked to the consumption of a broadly distributed, commercially sold, highly regarded, unpasteurized apple juice. The stock gained 87.5 cents to close at $12.875 on Wednesday on Nasdaq. Moreover, our primary indicator of overall quality was daily bacteria-level readings, which were relatively low and decreasing in apple juice". Ticker Odwalla > No.  The outbreak came as a surprise as the plant had been inspected by the FDA three months earlier, and Odwalla supervisors were not aware that the E. coli bacteria could grow in acidic, chilled apple juice. A Colorado baby who fell ill after drinking Odwalla apple juice died yesterday of complications from bacterial infection, the first fatality linked to … Coca-Cola purchased Odwalla in 2001 for $181 million, The Journal reported. Some hotels and rental hosts may still be taking bookings that California has banned. of deaths: 1. Odwalla made and marketed unpasteurized fruit juices for the health segment of the juice market. Odwalla, Inc. is currently hiring for food manufacturing jobs and careers including maintenance jobs, quality assurance jobs, food safety jobs, food science jobs, research and development jobs, marketing jobs, sanitation jobs and more. , On October 30, 1996, health officials from the state of Washington informed Odwalla that they had found a link between an outbreak of the E. coli O157:H7 bacterium and a batch of Odwalla's fresh apple juice produced on October 7. More than 65 … However, E. coli bacteria was ultimately identified in an Odwalla product and blamed for the death of 16-month-old Anna Gimmestad of Evans, Colo., who died of heart and lung failure Nov. 8, 1996. Though the company prides itself in being the healthy choice, Odwalla learned a lesson in the importance of pasteurization in 1996. The 1996 Odwalla E. coli outbreak began on October 7, 1996, when American food product company Odwalla produced a batch of apple juice using blemished fruit contaminated with E. coli bacterium, which ultimately killed a 16-month-old girl and sickened 66 people. Odwalla began crafting delicious, nutrient-rich beverages over 40 years ago.  The recall cost the company $6.5 million and took around 48 hours to complete, with almost 200 trucks being dispatched to collect the recalled products.  In addition, the company spent roughly another $12 million settling about a dozen lawsuits from families whose children were infected. 1998: In what federal officials say is the largest criminal fine for a food injury case to date, Odwalla agrees to pay $1.5 million and pleads guilty to charges of contaminated apple juice shipments. That Monday we sent a FOIA to the Army and were stunned within days to receive a packet of documents showing that Odwalla had tried to sell its juice to the U.S. Army and had been rejected several months before the E. coli O157:H7 outbreak that would sicken dozens and kill one child. Odwalla Apple Juice 1996.  Odwalla pleaded guilty, and was fined $1.5 million: at the time, the largest penalty in a food poisoning case in the United States. Advertisement of deaths: 1. Because of the lack of pasteurization and numerous other flaws in its safety practices (one contractor warned that Odwalla's citrus processing equipment was poorly maintained and was breeding bacteria in "black rotten crud"), the company was charged with 16 criminal counts of distributing adulterated juice. Hordes of YouTube vigilantes awaited.  With the judge's permission, Odwalla donated $250,000 of the $1.5 million to fund research in preventing food-borne illnesses. She had suffered severe kidney problems, and her heart stopped several times in the days leading to her death. Enforcement is a question. The L.A. With the brand, Coca-Cola also assumed about $5 million in debt, according to the newspaper. Odwalla, Inc. uses only the finest, juiciest goods possible to produce high quality natural juices. of cases: 65+ > No. L.A. County outlines wrenching moves to ration healthcare if COVID-19 hospital crisis worsens. Delicious snacks on-the-go! The growing popularity of YouTube in South Korea has led to questionable attempts by users to gain viewers, including promises of vigilante justice. The beverage giant had already announced that it will discontinue some beloved, if outdated, drinks, like Tab, Zico and Odwalla. With the surge showing no signs of slowing down, L.A. County facilities are preparing for how to allocate care in a crisis situation. The trio took the idea of selling fruit juices from a business guidebook, and they began by squeezing orange juice with a secondhand juicer in a shed in Steltenpohl's backyard. Already, hospitals are struggling to keep up with the pace of new COVID-19 patients. Delicious snacks on-the-go! Seventy people were sickened by the juice and a 16-month old Colorado girl died. What’s open and closed in SoCal amid state’s stricter stay-home rules. Odwalla makes healthy fruit smoothies, protein shakes, 100% juices and quenchers using the best fruits and nuts. Odwalla juice came to Dinuba from the Bay Area in 1994 to be close to the fruit supply that makes up most of its refrigerated juices.