A few examples -> Beauty Creams aiming at our obsession with fairness. Marketing agencies like Bare Bones are here to help you avoid these unethical behaviors. Marketing is a field that can reward the bold, but when your ad metaphors take human form, you run the risk of drawing fire. On the other hand, it is unethical to leave parents out of the marketing strategies. The companies featured here may have had good intentions, but let’s face it, we all know where that road leads. The company used fear and anxiety to promote their product through ads that showed an elderly person alone in the house, trapped, and unable to get help without their product. On the other hand, ethical marketing is about truth and transparency. (C. Smith, 201 0) To conclude, unethical marketing strategies and marketing to children should be strictly prohibited given its adverse impact to the society. Just one example is Deborah Shank, who was in a collision involving a semi-trailer in 2000, resulting in permanent brain damage and confinement to a … daily. Despite McDonald’s prevalent brand name under globalization, many of its marketing strategies are come into question in terms of ethnicity. Over the decades, there have been multiple examples of companies delivering terrible campaigns that have been talked about for all the wrong reasons. Wal-mart is well-known for their unethical business practices concerning employees. Other times, marketing departments can get it completely wrong and produce terrible adverts that cause a lot of controversies, often resulting in a boycott and loss of sales. In a famously failed advertising campaign in 2006, Sony celebrated the release of their new white PSP device with giant billboards that were a giant mistake. Everyone has different thoughts and feelings about what makes for offensive or unethical ads. One of the unethical marketing cases at the beginning of 2018 happened with … Here The Drum looks at some of the most controversial ads of … Thanks for the ATA Almost all the advertisements are somewhat unethical. An example of this type of unethical marketing occurred with a product called Save a Life, which sold medical alarms to the elderly. They consistently place profits before the health of their employees. Unethical Marketing Examples. A study by Label Insight found that 94% of consumers are likely to be loyal to a … -> Tobacco ads. This is unethical marketing. Here are 12 of the most offensive ads of all time and lessons you can learn from each one: #1: PETA – “Save the Whales” Kayak, a popular travel aggregator site, produced a commercial featuring an elderly woman that hit a few nerves back in January 2014. H&M Monkey Fail. So, some bad marketing examples 2018 are served below. 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